The Automotive Page
Toyota Quirola First Car Marketed To Homosexuals
Detroit—Toyota unveiled the 2005 Toyota Quirola today at the International Auto Show, rolling out a new “Don’t Ask, Just Drive” marketing campaign directed at homosexuals. The Quirola is Toyota’s first foray into niche marketing, a concept the company is betting will boost profits in the coming years. The new Quirola, designed in part by the cast of Queer Eye for the Straight Guy and Martha Stuart, includes modular panels that can be easily changed for frequent redecorating, an automatic espresso machine in the glove compartment, and a fold-out shoe tree in the trunk. The Quirola will be available in Flaming Pink, Pumped Up Purple, and Ecru when it hits car lots in late January. Later in 2005 Toyota will roll out several other niche autos including the Toyota Melanoma for cancer patients, Toyota HoRolla for prostitutes, and the Toyota Lesbolla, a V8 4x4 pickup truck.
Detroit—Toyota unveiled the 2005 Toyota Quirola today at the International Auto Show, rolling out a new “Don’t Ask, Just Drive” marketing campaign directed at homosexuals. The Quirola is Toyota’s first foray into niche marketing, a concept the company is betting will boost profits in the coming years. The new Quirola, designed in part by the cast of Queer Eye for the Straight Guy and Martha Stuart, includes modular panels that can be easily changed for frequent redecorating, an automatic espresso machine in the glove compartment, and a fold-out shoe tree in the trunk. The Quirola will be available in Flaming Pink, Pumped Up Purple, and Ecru when it hits car lots in late January. Later in 2005 Toyota will roll out several other niche autos including the Toyota Melanoma for cancer patients, Toyota HoRolla for prostitutes, and the Toyota Lesbolla, a V8 4x4 pickup truck.
posted by JD at 8:02 AM
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